SAR world
Welcome to SAR
SAR is an India-rooted premium lifestyle brand built for people who believe in who they are becoming.
We create products, stories and experiences that inspire people to believe in themselves while they build the life they have always dreamed of. We are beginning with fashion and clothing, creating contemporary pieces that bring together style, individuality and self-expression with a long-term vision to grow into a wider lifestyle brand.
For SAR, what you wear is more than appearance. It is a reflection of your identity, your aspirations and the journey you choose to create.
Style. Art. Rebel.
S
STYLE
Show your best version.
A
ART
Express your true self.
R
REBEL
Reject who you were yesterday.
The SAR Vision
Our mission is to inspire people to believe in themselves and express that belief through what they wear, what they create and how they live.
Through thoughtful design and meaningful communication, SAR aims to make aspiration feel personal and within reach, encouraging people to keep growing, creating and moving forward.
Our vision is to grow SAR from a contemporary fashion and clothing brand into a globally recognised lifestyle brand from India.
As we progress, we aim to expand beyond fashion into a broader lifestyle ecosystem, creating things that become part of the everyday journey of people building the life they believe in.
SAR sits at the intersection of fashion, identity and personal growth. We are aspirational without being distant, premium without making exclusivity the point, and rooted in India with a global outlook.
Our focus is not simply on what people wear, but on creating a brand people feel connected to. One that speaks to those who are still becoming, building and moving forward.
We are committed to keeping everything SAR creates simple, clear and consistent, from our products and storytelling to the experiences we build around the brand.
As SAR grows, we will stay grounded in the belief that growth is not a luxury; it is a choice. Every expression of the brand should reflect that belief and inspire people to move forward with intention.
Meet Our Team
Keerthi Thatavarthy
My role is to shape that feeling into everything we do, from the products we make to the stories we tell.
At its heart, this is about individuality, self-belief, and creating your own path. I want it to be something people can connect with, grow with, and see a part of themselves in.
Aditya Gudavalli
My role is to help turn the vision into something real, thoughtful, and lasting.
I care deeply about creating a world that feels relevant to people’s lives — something that reflects who they are, what they value, and where they are headed. What excites me most is building SAR into more than a brand: a world people can grow with, relate to, and feel part of over time. That’s the journey I’m proud to help shape.
M. Satish Naidu
For M. Satish Naidu, Co-Founder of SAR, the vision is to create products that bring together quality, comfort, thoughtful design, and lasting value. Every detail from the materials we choose to the way each product is crafted and is carefully considered to create an experience that feels effortless and refined.SAR is a lifestyle brand built around simplicity, quality, and thoughtful design. We create products that are versatile, distinctive, and made to become a lasting part of everyday life.
At SAR, we believe great products are made with purpose, crafted with care, and defined by the details.
When We Meet Again
The first encounter
Built by courage
Her own reflection
